SHAE ROCCO for PUBLIC BIKES : 2012/2013 Campaign

Last month I shot the 2012/2013 campaign for PUBLIC BIKES. We managed 8 locations around San Francisco in less than 10 hours. How, you might wonder? Perhaps it was the producer that hired the drivers, arranged the food and beverages, organized the crew and managed time for us… nope! It was a team effort carried out by highly motivated artists and a handful of amazing real people models. This is why I love shooting for a truly creative company. Where there is heart, there is drive which ultimately boils down to “YES” when you ask “is it possible?”

It didn’t stop there… we also did still life shots of the bicycles too!

And a candid shot…


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