I just got back from LA where I was shooting for a production company that was hired by Nickelodeon. Selma Hayek was going to read the new Dora The Explorer book to 50 kids in a domed tent. While I was there I met with several other photographers and they each had something to share and offer regarding our industry. We all agreed that “rights” are very important and that outlining them can sometimes be difficult because clients don’t know what they’ll use the image for, which brings in usage fees and how to establish this based on the “I don’t know” client response.
But the biggest thing I learned is that we as photographers need to educate our client, we need to educate each other…we need to start talking about policies and standards. The most important reason to do this is to protect our assets and investment in our industry. We need to spell out what copyright means, what usage is, creative fees… and not just to our client but to our colleagues so that we don’t come in too low and undermine a standard.